English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 49378/84106 (59%)
造訪人次 : 7370486      線上人數 : 77
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/64972


    題名: The Effects of Idolatry and Personality Traits on Impulse Buying: An Empirical Study
    作者: Yang, Chyan;Wang, Yau-de;Niu, Han-jen
    貢獻者: 淡江大學經營決策學系
    日期: 2008-12
    上傳時間: 2011-10-20 16:14:59 (UTC+8)
    出版者: Dorset, United Kingdom: International Journal of Management
    摘要: Marketers have long recognized the significance of impulse buying, but most studies focus on adult consumers. Idolatry means the extent to which people have and are influenced by idols in their behavior. The purpose of this study is to examine the relationship between idolatry and impulsive buying tendency in the case of Taiwan's 13 to 20 years old adolescents. We conducted a survey of 337 high school and college students. The research employed the nine-item scale of Rook and Fisher (1995) to measure impulse buying behavior and the self-assessment question "Do you have an idol?" to distinguished idolatrous and nonadolartous. The results indicate that impulsive buying is significantly associated with idolatry. In addition, the factors of economic independence (e.g. pocket money available and part-time job) are also significantly correlated with adolescents' impulsive buying tendency. Marketers should utilize the influences of idols as a strategic attempt to strengthen adolescents' brand image.
    關聯: International Journal of Management 25(4), pp.633-640+778
    顯示於類別:[管理科學學系暨研究所] 期刊論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML125檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋