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    題名: An optimal demand function constructed by consumer willing-to-pay price and transaction cost
    作者: Chang, Horng-jinh;Chen, Po-yu
    貢獻者: 淡江大學經營決策學系
    關鍵詞: Transaction Cost;Demand Function;Willing-to-Pay Price;Bivariate Normal Distribution
    日期: 2008-12
    上傳時間: 2011-10-20 16:13:49 (UTC+8)
    出版者: Taipei : Graduate Institute of Management Science, Tamkang University
    摘要: The demand function of a product is constructed as a bivariate normal distribution function with the consumer willing-to-pay price and the unit transaction cost as variables. Such a bivariate distributed demand function is much different from those of traditional demand functions, and can catch more practical situations. This study focuses on the reasoning process in constructing such a bivariate distributed demand function and its characteristics, as well as its feasible applications.
    關聯: International Journal of Information and Management Sciences 19(4), pp.717-728
    顯示於類別:[管理科學學系暨研究所] 期刊論文

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