A Fuzzy Hierarchy Integral Analytic Expert Decision Process in Evaluating Foreign   Investment Entry-mode Selection for Taiwanese Bio-tech Firms

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題名:	A Fuzzy Hierarchy Integral Analytic Expert Decision Process in Evaluating Foreign Investment Entry-mode Selection for Taiwanese Bio-tech Firms
作者:	李旭華
貢獻者:	淡江大學經營決策學系
關鍵詞:	Bio-tech;Entry mode;Foreign investment;Factor analysis;Analytic hierarchy process (AHP);Genetic algorithm;Fuzzy integral
日期:	2011-03
上傳時間:	2011-10-20 16:10:32 (UTC+8)
摘要:	The purpose of this study is to help bio-tech firms solve the foreign investment (FI) entry mode selection problem. This study combines the concepts of factor analysis, analytic hierarchy process (AHP), genetic algorithm (GA), and fuzzy integral to construct an entry mode selection approach. This study produces several interesting findings. (1) In the different investment entry modes, there are large differences in evaluation focus when investors select their entry modes. (2) For example, Taiwanese bio-tech firms entering mainland China consider merger and acquisitions to be the first priority, and followed by strategic alliances. This research shows that if the stock share holding is unlimited, Taiwanese bio-tech firms prefer to select a high stock share holding investing mode. (3) In various investment modes, the aspects of “Capital and Risk” and “Technology Ability” have the most consistent effect on entry mode selection.
關聯:	Expert System With Applications 38(4), pp.3304-3322
DOI:	10.1016/j.eswa.2010.08.116
顯示於類別:	[管理科學學系暨研究所] 期刊論文

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