Economic development and changing lifestyles have resulted in changes in residential living quality of consumers and increasing demand for residential interior refurbishment. There are different types of residential interior refurbishment services with the two most common types being self-design and hiring of contractors and designers for both design and construction. Different types of residential interior refurbishment may lead to different levels of consumer experience. In terms of evaluating the process of residential interior refurbishment and design from the perspective of consumers, neither domestic nor foreign studies have developed a relationship model of consumer experience. Thus, this study conducted convenience sampling among households in the Taipei metropolitan area that had undergone residential refurbishment in the past three years and collected a total of 601 valid questionnaires. The results suggest that among the relationships of satisfaction between the various types of residential refurbishment experiences, significant positive impact was found between intellectual experience and value experience, affective experience and value experience, intellectual experience and behavioral experience as well as sensory and affective experience.
關聯:
African Journal of Business Management 6(28), pp.8446-8458
