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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/64870


    Title: 職業棒球主場觀眾人數的影響因素之探討-以中華職棒聯盟為例
    Other Titles: Influence Factors of the Attendance Numbers in Home-Field for Professional Baseball-Case of CPBL
    Authors: 莊忠柱;陳天賜;姚為守
    Contributors: 淡江大學經營決策學系
    Keywords: 職業棒球;觀眾人數;表面似乎無關模型;professional baseball;attendance numbers;Seeming Unrelated Regression model
    Date: 2004-09-01
    Issue Date: 2011-10-20 16:06:22 (UTC+8)
    Abstract: 本文利用中華職棒聯盟11年(2000年)至13年(2002年)間的540場例行賽主場觀眾人數資料,藉由SUR模型,探討職業棒球主場觀眾人數的影響因素。
    研究發現假日與球隊歷史變數分別對各球隊主場觀眾人數呈現顯著正向影響。實況轉播與上一場得分差分別不影響各球隊主場觀眾人數,然而車程距離、當季勝率、當季主場勝率、球隊上一季排名與降雨量對各球隊的主場觀眾人數影響程度並不具有一致性。本文研究結果可提供職棒聯盟暨球團經營者的參考。
    Relation: 體育學報 37,頁 163-175
    DOI: 10.6222/pej.0037.200409.2414
    Appears in Collections:[Department of Management Sciences] Journal Article

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