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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/6427


    Title: 藉由建立消費者對網路購物環境的信任模式以提高客戶忠誠度
    Other Titles: The Enhancement of Customer Loyalty by Building a Customers Trust Model toward Web Purchasing
    Authors: 吳錦波
    Contributors: 淡江大學資訊管理學系
    Keywords: 電子商務;網路購物;顧客忠誠度;消費者決策;Electronic commerce;Internet shopping;Customer loyalty;Consumer decision making
    Date: 2000
    Issue Date: 2009-03-16 14:14:21 (UTC+8)
    Appears in Collections:[資訊管理學系暨研究所] 研究報告

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