English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 62796/95837 (66%)
造訪人次 : 3641384      線上人數 : 354
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/64174


    題名: Determinants of Customer Repurchase Intention in Online Shopping
    作者: 方郁惠;Chiu, C. M.;Chang, C. C.;Cheng, H. L.
    貢獻者: 淡江大學會計學系
    關鍵詞: Internet shopping;Consumer behaviour;Customer services quality;Trust
    日期: 2009-08-01
    上傳時間: 2011-10-20 12:48:49 (UTC+8)
    摘要: Purpose
    – The purpose of this paper is to understand customers' repurchase intentions in online shopping. This study extends the technology acceptance model (TAM) by introducing e‐service quality dimensions, trust and enjoyment in the development of a theoretical model to study customers' repurchase intentions within the context of online shopping.

    Design/methodology/approach
    – Data collected from 360 PCHome online shopping customers provides strong support for the proposed research model. PLS (partial least squares, PLS‐Graph version 3.0) is used to analyse the measurement and structural models.

    Findings
    – The study shows that trust, perceived ease of use, perceived usefulness and enjoyment are significant positive predictors of customers' repurchase intentions.

    Research limitations/implications
    – The data are collected from a single online shopping store – the generalisation of the model and findings to other online stores requires additional research. Our findings imply that the five dimensions of e‐service quality are possibly among the most important antecedents of customers' trust in online vendors.

    Practical implications
    – Online vendors should ensure that they provide adequate utilitarian and hedonic value for customers instead of focusing on just one of these aspects in their web site development.

    Originality/value
    – Customer loyalty is critical to the online vendor's survival and success. The study provides evidence that online trust is built through order fulfilment, privacy, responsiveness and contact.
    關聯: Online Information Review 33(4), pp.761-784
    DOI: 10.1108/14684520910985710
    顯示於類別:[會計學系暨研究所] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    Determinants of Customer Repurchase Intention in Online Shopping.pdf190KbAdobe PDF2檢視/開啟
    index.html0KbHTML136檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋