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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/64056

    Title: Luck of the Draw: Creating Chinese Brand Names
    Authors: 張力;Chang, William Li;李培齊;Lii, Peirchyi
    Contributors: 淡江大學管理科學學系
    Date: 2008-12
    Issue Date: 2011-10-20 11:41:44 (UTC+8)
    Publisher: World Advertising Research Center
    Relation: Journal of Advertising Research 48(4), pp.523-530
    DOI: 10.2501/S0021849908080537
    Appears in Collections:[Department of Management Sciences] Journal Article

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