淡江大學機構典藏:Item 987654321/63897
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    題名: Developing An Estimation Model for Resort Type Selection
    作者: Juan, Pin-ju;Lin, Shin-yi
    貢獻者: 淡江大學國際觀光管理學系
    關鍵詞: Strategy management;resort hotel;location type selection;Analytical Hierarchy Process (AHP)
    日期: 2011-08
    上傳時間: 2011-10-20 09:35:31 (UTC+8)
    出版者: Philadelphia: Routledge
    摘要: This study attempted to optimize resort hotel location type in Taiwan by using the analytic hierarchy process (AHP). Questionnaires were completed by 17 experts directly involved in tourism development projects. Analytical results indicated that while industry professionals, government authorities and resort investors considered all five dimensions of Porter's Diamond Model (that is factor endowments; demand conditions; firm strategy, structure and rivalry; related and supporting industries and government) important, each group ranked their relative importance differently. Finally, a recommended solution was presented and analyzed based on the business strategic plan.
    關聯: Journal of Quality Assurance in Hospitality & Tourism 12(3), pp.202-219
    DOI: 10.1080/1528008X.2010.541832
    顯示於類別:[旅遊與旅館管理學系] 期刊論文

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