Determining the Location of Resort Parks Using a Standardized Model

淡江大學機構典藏 > 創業發展學院 > 旅遊與旅館管理學系 > 期刊論文 > Item 987654321/63895

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题名:	Determining the Location of Resort Parks Using a Standardized Model
作者:	Juan, Pin-Ju;Chang, Che-Wei
贡献者:	淡江大學國際觀光管理學系
关键词:	Competitive advantage;risk evaluation;resort park;strategic location decision;Analytic Hierarchy Process
日期:	2010-03
上传时间:	2011-10-20 09:35:09 (UTC+8)
出版者:	New Delhi: Taru Publications
摘要:	This study describes current research on risk evaluation, and draws links with the location selection process. This study constructs standards for assessing location selection based on competitive advantage and risk perspective. Data is collected via modified Delphi approach interviews, then analyzed via content analysis and Analytical Hierarchy Process. Based on the analytical results, the evaluation standards are divided into risk evaluation and the four main dimensions: factor conditions; demand conditions; firm strategy structure and rivalry, and related and supporting industries. This study also develops three evaluation standards for resort park location. Measuring location selections can help businesses select suitable international resort parks, to provide some evaluation standards which can provide basis for tourism departments and assist industries in location selection.
關聯:	Journal of Information & Optimization Sciences 31(2), pp.399-412
DOI:	10.1080/02522667.2010.10699968
显示于类别:	[旅遊與旅館管理學系] 期刊論文

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