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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/63895

    Title: Determining the Location of Resort Parks Using a Standardized Model
    Authors: Juan, Pin-Ju;Chang, Che-Wei
    Contributors: 淡江大學國際觀光管理學系
    Keywords: Competitive advantage;risk evaluation;resort park;strategic location decision;Analytic Hierarchy Process
    Date: 2010-03
    Issue Date: 2011-10-20 09:35:09 (UTC+8)
    Publisher: New Delhi: Taru Publications
    Abstract: This study describes current research on risk evaluation, and draws links with the location selection process. This study constructs standards for assessing location selection based on competitive advantage and risk perspective. Data is collected via modified Delphi approach interviews, then analyzed via content analysis and Analytical Hierarchy Process. Based on the analytical results, the evaluation standards are divided into risk evaluation and the four main dimensions: factor conditions; demand conditions; firm strategy structure and rivalry, and related and supporting industries. This study also develops three evaluation standards for resort park location. Measuring location selections can help businesses select suitable international resort parks, to provide some evaluation standards which can provide basis for tourism departments and assist industries in location selection.
    Relation: Journal of Information & Optimization Sciences 31(2), pp.399-412
    DOI: 10.1080/02522667.2010.10699968
    Appears in Collections:[Department of Tourism and Hospitality Management] Journal Article

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