淡江大學機構典藏:Item 987654321/63748
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/63748


    Title: 台灣商業廣播電台模仿決策影響因素之研究
    Other Titles: The Determinants of the Imitation Decision for Taiwanese Commercial Radio Broadcasting Industry
    Authors: 黃佑安;王秉鈞
    Contributors: 淡江大學管理學系
    Keywords: 模仿決策;制度理論;廣播電台
    Date: 1999-12
    Issue Date: 2011-10-20 00:04:34 (UTC+8)
    Publisher: 香港公開大學李兆基商業管理學院
    Abstract: 本研究以制度理論與策略選擇的方向探討影響模仿決策的因素，實證結果發現：股東結構、是否成立或加入聯播網、節目運作變革與專業化是決定電台模仿決策的最重要影響變數，而經過交互作用分析後得知電台的股東結構、收入來源、電台成立或加入聯播網、組織層級與專業化間存有顯著的交互效果。基於此，本研究認為電台選擇模仿或創新決策的關鍵資源在於人才而非財力，而商業風險的考量亦決定模仿決策的制訂。
    Relation: 中華管理評論 2(7)，頁49-60
    Appears in Collections:[Department of Management] Journal Article

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