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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/63253

    Title: 情感理論之發展-情感理論在廣告研究上的延展與應用
    Other Titles: The developement of emotion theory-theoretical expansion and application on advertising research
    Authors: 黃振家
    Contributors: 淡江大學大眾傳播學系
    Date: 1997-05-01
    Issue Date: 2011-10-19 14:30:03 (UTC+8)
    Publisher: 政治大學廣告學系
    Relation: 第五屆中華民國廣告暨公共關係學術與實務研討會論文集,台北,頁2~3~1-2~3~30
    Appears in Collections:[Graduate Institute & Department of Mass Communication] Proceeding

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