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    题名: Masque et Mirror:L’image de Paris à travers un spot publicitaire
    其它题名: 形象與鏡像─台灣廣告中的巴黎(電視廣告「左岸咖啡館」的個案分析)
    作者: LIU, Li;劉俐
    贡献者: 淡江大學法國語文學系
    关键词: society of consumption;sign;advertising;image;mirror;Rive Gauche;Paris;café
    日期: 2004-05
    上传时间: 2011-10-19
    出版者: 臺北縣:淡江大學法國語文學系
    摘要: In a consumer society, consumer objects are no longer a response to a specific need, but a network of floating signifiers designed to incite desire. Consumption then, must not be understood as the consumption of use-values, but as the consumption of signs. This is a case of study of a Taiwanese TV commercial for a soft drink, named " Café Rive Gauche", which uses the rich literary, cultural and artistic connotations of Rive Gauche and it's cafés to forge its own image. The study will use semiotiC analysis of its linguistic, iconographic and auditive signs, to observe, on the one hand, how Taiwanese people see Paris, and on the other hand, how through this image of Paris, their own image is reflected.
    關聯: 「城市與現代性」國際研討會論文集=Colloque sur 「la Ville et la Modernite」,頁169-185
    显示于类别:[法國語文學系暨研究所] 會議論文

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