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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/6111


    Title: 企業產品創新與顧客期望一致性之研究-以我國商業廣播電台為例
    Other Titles: The Impact on the Fit between Product Innovation and Customer Expectation-In the Case of Taiwanese Radio Broadcasting
    Authors: 黃佑安;劉家駒
    Contributors: 淡江大學企業管理學系
    Keywords: 產品創新;服務創新;顧客期望;產品創新績效;Product innovation;Service innovation;Customer expectation;Product innovation performance
    Date: 2000
    Issue Date: 2009-03-16 13:31:41 (UTC+8)
    Appears in Collections:[企業管理學系暨研究所] 研究報告

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