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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/6049

    Title: 消費者內在參考價格變化對需要函數及廠商價格策略之影響
    Other Titles: The Effect of the Consumers' Internal Reference Prices Adjusted on Demand Function and Manufacturer's Pricing Strategy
    Authors: 張紘炬;陳淼勝
    Contributors: 淡江大學管理科學研究所
    Keywords: 內在參考價格;動態需耍函數;價格策略;消費者行為;購買行為;Internal reference price;Dynamic demand function;Pricing strategy;Consumer behavior;Buying behavior
    Date: 1999
    Issue Date: 2009-03-16 13:19:31 (UTC+8)
    Appears in Collections:[Department of Management Sciences] Research Paper

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