淡江大學機構典藏:Item 987654321/60336
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    题名: Fuzzy evaluating goal oriented and marketing strategy in community colleges
    作者: Lee, Yu-lan;Chang, Dian-fu;張鈿富;Wu, Berlin
    贡献者: 淡江大學教育政策與領導研究所
    关键词: Fuzzy goal oriented;marketing strategy;community colleges
    日期: 2011-09
    上传时间: 2011-10-13 20:48:29 (UTC+8)
    出版者: ISME International
    摘要: This study evaluates community colleges’ goal values and marketing strategies. Redefining the current community college vague goal, this work uses participant preference to investigate the college’s needs, future trends, and marketing strategies. The results show that vocational training has become the top ranking course in community colleges. Life skill is one of the most popular courses to meet students’ needs. Students expect to enhance vocational training in community colleges as part of their marketing strategy for future career development. It is suggested that design-related training with vocational values and special courses for life skills are important for community colleges to help students prepare for job expertise.
    關聯: International Journal of Innovative Management, Information & Production (IJIMIP) 2(3), pp.13-24
    显示于类别:[教育政策與領導研究所] 期刊論文

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