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    题名: Establish A Market Segmentation System to Predict the Position of A Product in Electronic Marketplace Based on Networked Situations and Product Attributes
    作者: Liu, Hoo-cheng;Chien, Chao-yin;Lin, Koong H. C.;Tsao, Hsiu-yuan;Kuo, Tsu-feng;Chow, Louis R.
    贡献者: 淡江大學資訊工程學系
    关键词: Electronic Commerce;Internet Marketing;Information System;Product Market Segmentation;Online Shopping
    日期: 2003-03
    上传时间: 2013-06-07 10:46:39 (UTC+8)
    出版者: Taipei: Tamkang University
    摘要: This paper presents a product market segmentation analysis (PMSA) system and proposes a new model the Consumer's Internet Shopping Model (CISM) to analyze the influences of networked situations and product attributes on the consumer's purchase behavior and product market segmentation. The CISM identifies three factors that influence Internet users in adopting Internet shopping: (i) networked situations (created by the characteristics of networked media and the environment of Internet shopping); (ii) electronic product category (classified by the digital nature of products); and (iii) the interaction between these two factors. A two-level investigation mechanism is then presented. This mechanism can establish the positions of specific products in the electronic marketplace. Its two levels are: (i) primitive network function (PNF) value evaluation; and (ii) advanced network function (ANF) value evaluation. Overall, the major concerns of this paper are: (i) to present a framework to explain which networked situations influence a consumer's online shopping willingness; and (ii) to offer a mechanism for Internet shop providers with respect to the kinds of products that are suitable for distribution in a specific market segment.
    關聯: International Journal of Information and Management Sciences 14(1), pp.57-77
    显示于类别:[資訊工程學系暨研究所] 期刊論文

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