淡江大學機構典藏:Item 987654321/58487
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    題名: Understanding customers' satisfaction and repurchase intentions: An integration of IS success model, trust, and justice
    作者: Fang, Yu-Hui;Chiu, Chao-Min;Wang, Eric T.G.
    貢獻者: 淡江大學會計學系
    關鍵詞: Home shopping;IS success model;Justice;Online catalogues;Online shopping;Repurchase intention;Satisfaction;Service quality assurance;Taiwan;Trust
    日期: 2011-05
    上傳時間: 2011-10-01 01:14:46 (UTC+8)
    出版者: Bingley: Emerald Group Publishing Ltd.
    摘要: Purpose – The aim of this study is to extend DeLone and McLean's IS success model by introducing justice – fair treatments received from the exchanging party – and trust into a theoretical model for studying customers' repurchase intentions in the context of online shopping.
    Design/methodology/approach – The research model was tested with data from 219 of PCHome's online shopping customers using a web survey. PLS (partial least squares) was used to analyze the measurement and structural models.
    Findings – Data collected from 219 valid respondents provided support for all but one hypotheses (with a p-value of less than 0.05). The unsupported hypothesis regards the relationship between service quality and satisfaction (H4). The study shows that trust, net benefits, and satisfaction are significant positive predictors of customers' repurchase intentions toward online shopping. Information quality, system quality, trust, and net benefits, are significant determinants of customer satisfaction. Besides, online trust is built through distributive, procedural, and interactional justice. Overall, the research model accounted for 79 percent of the variance of repurchase intention.
    Originality/value – An endeavor to extend the updated IS success model in terms of the peculiar nature of e-commerce is needed. The study complements the updated IS success model with justice trust perspectives, considering them a more comprehensive measure of online shopping satisfaction and repurchase intention in an e-commerce context.
    關聯: Internet Research 21(4), pp.479-503
    DOI: 10.1108/10662241111158335
    顯示於類別:[會計學系暨研究所] 期刊論文

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