Call-Pricing Equity Returns and Default Risks of Entry Mode with Brand Perception in Retail Banking

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題名:	Call-Pricing Equity Returns and Default Risks of Entry Mode with Brand Perception in Retail Banking
作者:	Tsai, Jeng-Yan;Chang, Chuen-Ping
貢獻者:	淡江大學國際企業學系
關鍵詞:	Bank brand perception;Entry competition;Interest margin;Default risk
日期:	2012-01-01
上傳時間:	2011-10-01 01:07:18 (UTC+8)
出版者:	Amsterdam: Elsevier BV * North-Holland
摘要:	Our paper focuses on a pattern of bank interest margin determination with entry competition in which a bank with home brand identity extends its advantage to an imperfectly competitive target market. We show that the bank with brand perception advantage subsequently has a lower equity return with a lower default risk whereas the incumbent facing such a threat has the opposite results. We argue that strategy on bank branding can be recognized as a high market share and low return-risk entry strategy under the geographic deregulation of retail banking.
關聯:	International Review of Economics & Finance 21(1), pp.29–41
DOI:	10.1016/j.iref.2011.04.001
顯示於類別:	[國際企業學系暨研究所] 期刊論文

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