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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/58454

    Title: Call-Pricing Equity Returns and Default Risks of Entry Mode with Brand Perception in Retail Banking
    Authors: Tsai, Jeng-Yan;Chang, Chuen-Ping
    Contributors: 淡江大學國際企業學系
    Keywords: Bank brand perception;Entry competition;Interest margin;Default risk
    Date: 2012-01-01
    Issue Date: 2011-10-01 01:07:18 (UTC+8)
    Publisher: Amsterdam: Elsevier BV * North-Holland
    Abstract: Our paper focuses on a pattern of bank interest margin determination with entry competition in which a bank with home brand identity extends its advantage to an imperfectly competitive target market. We show that the bank with brand perception advantage subsequently has a lower equity return with a lower default risk whereas the incumbent facing such a threat has the opposite results. We argue that strategy on bank branding can be recognized as a high market share and low return-risk entry strategy under the geographic deregulation of retail banking.
    Relation: International Review of Economics & Finance 21(1), pp.29–41
    DOI: 10.1016/j.iref.2011.04.001
    Appears in Collections:[Graduate Institute & Department of International Business] Journal Article

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