淡江大學機構典藏:Item 987654321/58391
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    題名: A Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism Sector
    作者: Yeh, Chien-mu;Hu, Han-ning;Tsai, Shu-hsien
    貢獻者: 淡江大學國際觀光管理學系
    日期: 2011-04
    上傳時間: 2011-09-30 23:55:30 (UTC+8)
    出版者: Science Publications
    摘要: Problem statement: Marketing scholars have emphasized the importance of market orientation. While a number of studies discover the positive influence of market orientation on a variety of organizations phenomena, the understanding of factors that facilitate market orientation is limited. This study develops a conceptual model in which knowledge sharing is proposed to be the antecedent to three perspectives of market orientation-customer orientation, competitor orientation and inter-functional coordination. With a knowledge sharing culture in place, tourism firms can encourage employees to exchange understanding of customers and competitors. It then enhances tourism firms market positions. Conclusion: Future research can test these propositions to enrich our understanding of the interaction between knowledge management and market orientation in the tourism industry.
    關聯: American Journal of Applied Sciences 8(4), pp.343-347
    DOI: 10.3844/ajassp.2011.343.347
    顯示於類別:[國際觀光管理學系] 期刊論文

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