淡江大學機構典藏:Item 987654321/58391
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 64178/96951 (66%)
造访人次 : 10045192      在线人数 : 21586
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/58391


    题名: A Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism Sector
    作者: Yeh, Chien-mu;Hu, Han-ning;Tsai, Shu-hsien
    贡献者: 淡江大學國際觀光管理學系
    日期: 2011-04
    上传时间: 2011-09-30 23:55:30 (UTC+8)
    出版者: Science Publications
    摘要: Problem statement: Marketing scholars have emphasized the importance of market orientation. While a number of studies discover the positive influence of market orientation on a variety of organizations phenomena, the understanding of factors that facilitate market orientation is limited. This study develops a conceptual model in which knowledge sharing is proposed to be the antecedent to three perspectives of market orientation-customer orientation, competitor orientation and inter-functional coordination. With a knowledge sharing culture in place, tourism firms can encourage employees to exchange understanding of customers and competitors. It then enhances tourism firms market positions. Conclusion: Future research can test these propositions to enrich our understanding of the interaction between knowledge management and market orientation in the tourism industry.
    關聯: American Journal of Applied Sciences 8(4), pp.343-347
    DOI: 10.3844/ajassp.2011.343.347
    显示于类别:[國際觀光管理學系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    A Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism Sector.pdf41KbAdobe PDF2检视/开启
    index.html0KbHTML9检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈