English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 50123/85142 (59%)
造訪人次 : 7898870      線上人數 : 48
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/58391

    題名: A Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism Sector
    作者: Yeh, Chien-mu;Hu, Han-ning;Tsai, Shu-hsien
    貢獻者: 淡江大學國際觀光管理學系
    日期: 2011-04
    上傳時間: 2011-09-30 23:55:30 (UTC+8)
    出版者: Science Publications
    摘要: Problem statement: Marketing scholars have emphasized the importance of market orientation. While a number of studies discover the positive influence of market orientation on a variety of organizations phenomena, the understanding of factors that facilitate market orientation is limited. This study develops a conceptual model in which knowledge sharing is proposed to be the antecedent to three perspectives of market orientation-customer orientation, competitor orientation and inter-functional coordination. With a knowledge sharing culture in place, tourism firms can encourage employees to exchange understanding of customers and competitors. It then enhances tourism firms market positions. Conclusion: Future research can test these propositions to enrich our understanding of the interaction between knowledge management and market orientation in the tourism industry.
    關聯: American Journal of Applied Sciences 8(4), pp.343-347
    DOI: 10.3844/ajassp.2011.343.347
    顯示於類別:[國際觀光管理學系] 期刊論文


    檔案 大小格式瀏覽次數



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋