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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/58042

    Title: Advertising and Industrial Location
    Authors: 麥朝成;Mai, Chao-cheng;Hwang, Hong
    Contributors: 淡江大學產業經濟學系
    Date: 1988-06
    Issue Date: 2011-09-29 10:52:07 (UTC+8)
    Publisher: Elsevier
    Abstract: This paper attempts to integrate location theory with the economics of advertising. One of the most important propositions established is that the equilibrium location of the firm is independent of advertising if and only if the production function is homogeneous of degree one. Moreover, it is shown that whether advertising is socially excessive or insufficient and the resulting effects on input usage depend crucially upon whether output and advertising are complements, independences or substitutes.
    Relation: International Journal of Industrial Organization 6(2), pp.223-231
    DOI: 10.1016/S0167-7187(88)80026-2
    Appears in Collections:[Graduate Institute & Department of Industrial Economics] Journal Article

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