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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/55849


    Title: To Identify A Firm’s Role with A Generalized Volume-variety Matrix and A Brand-market Matrix in the Globalization Context
    Authors: 劉鈞憲;王居卿
    Contributors: 淡江大學企業管理學系
    Date: 2007-12
    Issue Date: 2011-09-02 09:49:08 (UTC+8)
    Publisher: 臺灣行銷科學學會
    Relation: 行銷科學學報 3(2),頁161-195
    Appears in Collections:[企業管理學系暨研究所] 期刊論文

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