淡江大學機構典藏:Item 987654321/55847
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 62830/95882 (66%)
造訪人次 : 4041465      線上人數 : 958
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/55847


    題名: Forecast Competitor Service Strategy with Service Taxonomy and CI Data
    作者: Liu, Chun-hsien;Wang, Chu-ching
    貢獻者: 淡江大學企業管理學系
    關鍵詞: Business strategy;CI typology;Competitive intelligence;Service process;Service taxonomy
    日期: 2008-08
    上傳時間: 2011-09-02 09:48:47 (UTC+8)
    出版者: W Yorks: Emerald Group Publishing Ltd.
    摘要: Purpose

    The paper aims to develop a service taxonomy model and a mathematical process to forecast a competitor's service business strategy in a multiple service business context by inputting CI data such as the profits of existing core services.
    Design/methodology/approach

    A qualitative method of literature review is adopted to build a service taxonomy model and form two propositions. Based on the multiple business process integration concept of the resource‐based view, a mathematical process constituted by service modules and weights is developed. Salient components of the competitor's service business are identified to forecast the competitor's service business strategy after utilizing optimization heuristics of 80/20 and large number rules.
    Findings

    The model is able not only to forecast a competitor's service business strategy, but can also help develop the firm's own new service strategy. The resources of the firm can then be realigned to counteract the competitor's strategy.
    Research limitations/implications

    The developed model is mainly applicable to service businesses. The collection and use of CI data must consider ethical issues, which might limit the sources of data.
    Practical implications

    To forecast a competitor's strategy correctly , good quality CI practice is necessary. Experienced people in the CI department are critical to the production of good quality forecasts.
    Originality/value

    The contribution to CI impact studies is that the mathematical forecasting process is developed based on
    關聯: European Journal of Marketing 42(7-8), pp.746-765
    DOI: 10.1108/03090560810877132
    顯示於類別:[企業管理學系暨研究所] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    Forecast Competitor Service Strategy with Service Taxonomy and CI Data.pdf168KbAdobe PDF1檢視/開啟
    index.html0KbHTML347檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋