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    題名: A Mixed Initiative Model for Quality-Based E-Services Pricing
    作者: 張瑋倫;Chang, Wei-lun
    貢獻者: 淡江大學企業管理學系
    關鍵詞: e-service quality;e-service pricing;multi-attribute utility theory;e-service premium
    日期: 2010-08
    上傳時間: 2011-08-24 16:09:14 (UTC+8)
    出版者: Routledge
    摘要: E-service pricing has become an important issue for the era of the service economy. In this study, we propose a novel pricing approach for e-services which considers perceived e-service premium. Profit (from provider perspective) and perceived value (from customer perspective) are two major components in the model. Our method is an extended cost-plus pricing approach that includes variable cost, fixed cost, profit goal, and e-service premium as the added value in the pricing process. Conversely, this work utilises multi-attribute utility theory to estimate customer utility based on perceived quality. The perceived quality is measured by a simple survey based on the concept of E-S-QUAL and E-RecS-QUAL (2005). The proposed pricing approach decreases pricing complexity by quantifying and converting perceived quality to perceived utility. In sum, this work makes three major contributions: (1) considering profits and utility simultaneously, (2) quantifying e-service premium characteristics, and (3) generating a personalised e-service price. This research is the first attempt at contributing e-service pricing approach and considers e-service characteristics premium in the pricing process.
    關聯: Total Quality Management and Business Excellence 22(9), pp.975-991
    DOI: 10.1080/14783363.2011.593853
    顯示於類別:[企業管理學系暨研究所] 期刊論文

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