Market entry decision support for evaluating external environments

doi:10.1504/IJIEM.2005.008758

淡江大學機構典藏 > 商管學院 > 企業管理學系暨研究所 > 期刊論文 > Item 987654321/55664

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题名:	Market entry decision support for evaluating external environments
作者:	張瑋倫;Chang, Wei-lun;楊亨利;Yang, Heng-li
贡献者:	淡江大學企業管理學系
关键词:	New market decisions;External environment assessment;Intelligent agents;Text mining;Organisational memory;Market entry;Decision support systems;DSS;Marketing;agent-based systems;Internet
日期:	2007-09
上传时间:	2011-08-24 16:08:40 (UTC+8)
出版者:	Inderscience Enterprises
摘要:	To create competitive advantages, international enterprises frequently must consider expanding into foreign markets. When an enterprise decides to enter a new foreign market, its marketing department must deliberate on all relevant aspects of the move and cooperate with other departments to make appropriate marketing decisions. Certain information thus will be requested. Meanwhile, the organisation may have previously made other similar decisions. However, how to apply organisational memory is important for saving resources and preventing mistakes. This work focuses on external environment assessment from a marketing department perspective. This study combines the concepts of intelligent agent, text mining and organisational memories. Moreover, this study also implements a marketing decision support prototype. This prototype can also be used to provide organisational memories of past decision knowledge, or to stimulate new ideas.
關聯:	International Journal of Internet and Enterprise Management 3(4), pp.406-428
DOI:	10.1504/IJIEM.2005.008758
显示于类别:	[企業管理學系暨研究所] 期刊論文

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