淡江大學機構典藏:Item 987654321/55664
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/55664


    Title: Market entry decision support for evaluating external environments
    Authors: 張瑋倫;Chang, Wei-lun;楊亨利;Yang, Heng-li
    Contributors: 淡江大學企業管理學系
    Keywords: New market decisions;External environment assessment;Intelligent agents;Text mining;Organisational memory;Market entry;Decision support systems;DSS;Marketing;agent-based systems;Internet
    Date: 2007-09
    Issue Date: 2011-08-24 16:08:40 (UTC+8)
    Publisher: Inderscience Enterprises
    Abstract: To create competitive advantages, international enterprises frequently must consider expanding into foreign markets. When an enterprise decides to enter a new foreign market, its marketing department must deliberate on all relevant aspects of the move and cooperate with other departments to make appropriate marketing decisions. Certain information thus will be requested. Meanwhile, the organisation may have previously made other similar decisions. However, how to apply organisational memory is important for saving resources and preventing mistakes. This work focuses on external environment assessment from a marketing department perspective. This study combines the concepts of intelligent agent, text mining and organisational memories. Moreover, this study also implements a marketing decision support prototype. This prototype can also be used to provide organisational memories of past decision knowledge, or to stimulate new ideas.
    Relation: International Journal of Internet and Enterprise Management 3(4), pp.406-428
    DOI: 10.1504/IJIEM.2005.008758
    Appears in Collections:[Graduate Institute & Department of Business Administration] Journal Article

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