English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 62797/95867 (66%)
造訪人次 : 3735677      線上人數 : 680
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/55660


    題名: A Taxonomy Model for a Strategic Co-Branding Position
    作者: Chang, Wei-lun
    貢獻者: 淡江大學企業管理學系
    日期: 2010-09
    上傳時間: 2011-08-24 16:07:56 (UTC+8)
    出版者: American Academy of Business, Cambridge
    摘要: In the competitive and shifting business environment, creating non-replaceable value and strengthening core competences are critical. M&A is the best strategy for survival because of one rule: the big ones get bigger. This study investigates the effects of co-branding strategies and strategic alliances in order to propose a co-branding taxonomy. It analyzes co-branding from four dimensions and two perspectives: The perspectives are the management and brand perspectives, and the dimensions are goals, reasons for M&A, brand image, market segmentation, financial reports, and reasons for successful/failure. Hence, this research furnishes a roadmap and guideline for future co-branding strategies and provides clues for managers in decision-making related to brand alliances
    關聯: The Journal of American Academy of Business, Cambridge(JAABC) 16(1), pp.165-170
    顯示於類別:[企業管理學系暨研究所] 期刊論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    A Taxonomy Model for a Strategic Co-Branding Position.html0KbHTML9檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋