A Synthesized Model of Markov Chain and ERG Theory for Behavior Forecast in Collaborative Prototyping

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Title:	A Synthesized Model of Markov Chain and ERG Theory for Behavior Forecast in Collaborative Prototyping
Authors:	張瑋倫;Chang, Wei-lun;苑守慈;Yuan, Soe-tsyr
Contributors:	淡江大學企業管理學系
Date:	2008-01
Issue Date:	2011-08-24 16:07:46 (UTC+8)
Publisher:	Association for Information Systems
Abstract:	This paper uses a Markov chain process to forecast a customer’s behavior and combines the notions of collaborative prototyping and existence, relatedness, and growth (ERG) theory. Collaborative prototyping process allows two parties (e.g., customers and service providers) to anticipate the outcome of a design process. We also justify that the Markov chain within ERG theory would generate good performance in behavior prediction regardless of accuracy, precision, recall, and F1-measure.
Relation:	Journal of Information Technology Theory and Application 9(2), pp. 45-63
Appears in Collections:	[Graduate Institute & Department of Business Administration] Journal Article

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