Effect of transaction trust on e-commerce relationships between travel agencies

機構典藏 > College of Business and Management > Graduate Institute & Department of Business Administration > Journal Article > Item 987654321/55636

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/55636

Title:	Effect of transaction trust on e-commerce relationships between travel agencies
Authors:	Chang, Y. S.;Wu, J. J.
Contributors:	淡江大學企業管理學系
Keywords:	Trust;Travel agency;Electronic commerce
Date:	2006-12
Issue Date:	2011-08-24 16:04:20 (UTC+8)
Publisher:	Elsevier
Abstract:	This study attempts to examine wholesaler construction of trust mechanism in B2B commerce in the travel industry. Eight hundred and sixty-eight travel agencies in Taiwan were surveyed, yielding 212 valid returned surveys. Results show a great difference between party trust and control trust, showing that retailers are primarily concerned with image and reputation, and less with concrete measures to enhance control trust. Finally, this study concluded with recommendations for how wholesalers can improve trust mechanisms, so as to consolidate and retain the trust beliefs and trust attitudes of the retailers for future transactions.
Relation:	Tourism Management 27(6), pp.1253-1261
DOI:	10.1016/j.tourman.2005.06.009
Appears in Collections:	[Graduate Institute & Department of Business Administration] Journal Article

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