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    题名: Effect of transaction trust on e-commerce relationships between travel agencies
    作者: Chang, Y. S.;Wu, J. J.
    贡献者: 淡江大學企業管理學系
    关键词: Trust;Travel agency;Electronic commerce
    日期: 2006-12
    上传时间: 2011-08-24 16:04:20 (UTC+8)
    出版者: Elsevier
    摘要: This study attempts to examine wholesaler construction of trust mechanism in B2B commerce in the travel industry. Eight hundred and sixty-eight travel agencies in Taiwan were surveyed, yielding 212 valid returned surveys. Results show a great difference between party trust and control trust, showing that retailers are primarily concerned with image and reputation, and less with concrete measures to enhance control trust. Finally, this study concluded with recommendations for how wholesalers can improve trust mechanisms, so as to consolidate and retain the trust beliefs and trust attitudes of the retailers for future transactions.
    關聯: Tourism Management 27(6), pp.1253-1261
    DOI: 10.1016/j.tourman.2005.06.009
    显示于类别:[企業管理學系暨研究所] 期刊論文


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