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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/55538

    Title: 運動行銷對企業價值的影響-以日本職棒冠軍賽為例
    Authors: 李文雄;李宜璇;陳志鈞
    Contributors: 淡江大學企業管理學系
    Date: 2005-12-10
    Issue Date: 2011-08-22 22:10:46 (UTC+8)
    Publisher: 臺灣大學
    Relation: 台灣行銷科學學會第二屆年度學術研討會
    Appears in Collections:[企業管理學系暨研究所] 會議論文

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