English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52047/87178 (60%)
Visitors : 8711123      Online Users : 106
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/55516

    Title: Key Success Factors of Brand Marketing for Creating the brand value Based on a MCDM Model Combing DEMATEL and ANP Methods
    Authors: Lee, Wen-shiung;Wang, Yung-lan;Tzeng, Gwo-hshiung
    Contributors: 淡江大學企業管理學系
    Keywords: Brand marketing;Brand value;MCDM;DEMATEL;ANP
    Date: 2010-12
    Issue Date: 2011-08-22 22:09:42 (UTC+8)
    Publisher: Springer
    Relation: Advances in Intelligent Descision Technologies 4, pp.721-730
    DOI: 10.1007/978-3-642-14616-9
    Appears in Collections:[企業管理學系暨研究所] 期刊論文

    Files in This Item:

    There are no files associated with this item.

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback