Analysis of decision making factors for equity investment by DEMATEL and Analytic Network Process

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題名:	Analysis of decision making factors for equity investment by DEMATEL and Analytic Network Process
作者:	Lee, Wen-Shiung;Huang, Alex YiHou;Chang, Yong-Yang;Cheng, Chiao-Ming
貢獻者:	淡江大學企業管理學系
關鍵詞:	DEMATEL;ANP;Investment strategy
日期:	2011-07
上傳時間:	2011-08-22 21:58:11 (UTC+8)
出版者:	Kidlington: Pergamon
摘要:	Existing methodologies of equity investment, such as fundamental analysis, technical analysis, and institutional investor analysis, explore important factors of stock price behaviors. However, the interdependent relationships of the key factors have not yet been fully studied. This paper provides the first analysis on the interactive relationships among the factors in incorporating the methods of Decision Making Trial and Evaluation Laboratory (DEMATEL) and Analytic Network Process (ANP). The empirical results show that factors from the existing analytical methodologies have significant interactive and self-feedback dynamics. Among the key factors, profitability is the most important one affecting investment decision, followed by growth and trading volume. In addition, due to the complexity of the ANP, this study proposes a new methodology to simplify the process, and empirical evidences indicate that the approach is effective and efficient.
關聯:	Expert Systems with Applications 38(7), pp.8375–8383
DOI:	10.1016/j.eswa.2011.01.027
顯示於類別:	[企業管理學系暨研究所] 期刊論文

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