Fuzzy Integral and Fuzzy Measure Methods for the Reputation Performance of Leisure Service Industry

機構典藏 > College of Education > Master's Program, Graduate Institute of Futures Studies > Journal Article > Item 987654321/55244

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/55244

Title:	Fuzzy Integral and Fuzzy Measure Methods for the Reputation Performance of Leisure Service Industry
Authors:	Chen, Jui-kuei;Chen, I-shuo
Contributors:	淡江大學未來學研究所
Date:	2009-07
Issue Date:	2011-08-21 23:31:27 (UTC+8)
Publisher:	Pasadena: Business Renaissance Institute
Abstract:	The literature indicates that corporate reputation has been acknowledged as having the potential to impact customer loyalty and behavior toward an organization (Barich & Kotler, 1991; Nha & Gaston, 2001). More importantly, the influence of corporate reputation can be expected to become more critical when a company needs to provide high quality service to its customer (Cretu & Brodie, 2007). Corporate reputation-related studies are increasing; in addition, the indices that have been utilized differ from one study to another (Chen & Chen, 2008). Recently, studies on the Taiwanese leisure service industry in accordance with the reputation indices proposed by Hung (2002) found that in the opinion of the experts, Uni-President Health Resort is the benchmark among the Taiwanese leisure service industry (Chen & Chen, 2008). The study argued that such a finding is acquired from the opinions of related background experts; nevertheless, since customer satisfaction plays a crucial role in determining the long-term development of the leisure service industry, the aim of this study is to utilize the opinions of customers with the Fuzzy Integral and Fuzzy Measure methods to determine the precise value of the performance reputation of Uni-President Health Resort. The main finding of this study is that in the opinions of members of Uni-President Health Resort, its performance reputation is between "Moderately good" and "Good" in linguistic variables. This result means that although the reputation of Uni-President Health Resort is high among leisure service resorts in Taiwan, it still needs to improve to achieve prominence in customers' minds. Further discussion of the key research findings of this study and some suggested directions for future research are provided.
Relation:	The Business Renaissance Quarterly 4(2), p.85-105
Appears in Collections:	[Master's Program, Graduate Institute of Futures Studies] Journal Article

Files in This Item:

File	Size	Format
Fuzzy Integral and Fuzzy Measure Methods for the Reputation Performance of Leisure Service Industry.pdf	14463Kb	Adobe PDF	1	View/Open
index.html	0Kb	HTML	52	View/Open
index.html	0Kb	HTML	46	View/Open

Loading...