Fuzzy Statistical Analyzing of the Perceptions of Potential Customers with Superstitious Numbers and Their Purchasing Intentions

淡江大學機構典藏 > 教育學院 > 教育政策與領導研究所 > 會議論文 > Item 987654321/55166

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题名:	Fuzzy Statistical Analyzing of the Perceptions of Potential Customers with Superstitious Numbers and Their Purchasing Intentions
作者:	Jiang, Yi-sheng;Chang, Dian-fu
贡献者:	淡江大學教育政策與領導研究所
关键词:	Fuzzy statistics;Membership;Non-parametric statistics;Superstitious number
日期:	2011-10-08
上传时间:	2011-08-20 10:06:00 (UTC+8)
出版者:	Japan
摘要:	Numerous studies have indicated that the use of membership functions and fuzzy interval data are more realistic and suitable for social science research. This study designed a fuzzy questionnaire to calculate how much Chinese people care about the superstitious number “4,” and estimate their purchasing intentions and the price reduction that would induce them to purchase items featuring the number 4. The results from using fuzzy statistics and soft computing will more accurately reflect the intentions of consumers. This study found that Chinese respondents care about phone numbers containing the number 4 and 4th floors equally. Additionally, groups categorized according to age, ethnicity, religion, and education differed significantly in their perception of the superstitious number 4.
關聯:	IMIP (International Symposium on Innovative Management, Information and Production) conference proceeding
显示于类别:	[教育政策與領導研究所] 會議論文

文件中的档案:

档案	描述	大小	格式	浏览次数
2011-IMIP-0812最終確認稿_姜義勝-張鈿富T12.doc	fuzzy statistics to analyze the number four and its implications	346Kb	Microsoft Word	2	检视/开启

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