Navigating the new product process from strategic viewpoint

淡江大學機構典藏 > 商管學院 > 企業管理學系暨研究所 > 期刊論文 > Item 987654321/54993

請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/54993

題名:	Navigating the new product process from strategic viewpoint
作者:	Lee, Yun-huei;Wang, Kung-jeng;Wang, Sophia
貢獻者:	淡江大學企業管理學系
關鍵詞:	New product development;System dynamics;Resource allocation strategy
日期:	2008-07-01
上傳時間:	2011-08-07 23:18:43 (UTC+8)
出版者:	Springer Berlin
摘要:	Resource scarcity is a major difficulty facing firms that engage in new product development (NPD) projects. In order to understand how resource allocation strategies affect NPD performance and which strategy is the best alternative, we construct a research and development (R&D) process model using system dynamics. Moreover, resource allocation strategies are categorized into two types: design-stage first strategy and manufacturing-stagefirst strategy, and several important indicators of performance evaluation are defined. We then use simulation to test the relationships between resource allocation strategy and various NPD performance measures. The most important finding from simulation results is that a firm should allocate its resources into early development stage first in order to obtain superior R&D performance.
關聯:	Lecture Notes in Computer Science 5073, pp.1049-1060
DOI:	10.1007/978-3-540-69848-7_83
顯示於類別:	[企業管理學系暨研究所] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
0302-9743_5073_p1049-1060.pdf		94Kb	Adobe PDF	4	檢視/開啟
index.html		0Kb	HTML	81	檢視/開啟

在機構典藏中所有的資料項目都受到原著作權保護.

TAIR相關文章