Navigating the new product process from strategic viewpoint

淡江大學機構典藏 > 商管學院 > 企業管理學系暨研究所 > 期刊論文 > Item 987654321/54993

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题名:	Navigating the new product process from strategic viewpoint
作者:	Lee, Yun-huei;Wang, Kung-jeng;Wang, Sophia
贡献者:	淡江大學企業管理學系
关键词:	New product development;System dynamics;Resource allocation strategy
日期:	2008-07-01
上传时间:	2011-08-07 23:18:43 (UTC+8)
出版者:	Springer Berlin
摘要:	Resource scarcity is a major difficulty facing firms that engage in new product development (NPD) projects. In order to understand how resource allocation strategies affect NPD performance and which strategy is the best alternative, we construct a research and development (R&D) process model using system dynamics. Moreover, resource allocation strategies are categorized into two types: design-stage first strategy and manufacturing-stagefirst strategy, and several important indicators of performance evaluation are defined. We then use simulation to test the relationships between resource allocation strategy and various NPD performance measures. The most important finding from simulation results is that a firm should allocate its resources into early development stage first in order to obtain superior R&D performance.
關聯:	Lecture Notes in Computer Science 5073, pp.1049-1060
DOI:	10.1007/978-3-540-69848-7_83
显示于类别:	[企業管理學系暨研究所] 期刊論文

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