Performance evaluation of resource allocation strategies for new product development under different workload scenarios

doi:10.1108/17465660910973934

淡江大學機構典藏 > 商管學院 > 企業管理學系暨研究所 > 期刊論文 > Item 987654321/54992

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题名:	Performance evaluation of resource allocation strategies for new product development under different workload scenarios
作者:	Wang, Kung-jeng;Lee, Yun-huei;Wang, Shu-chuan;Chu, Chih-peng
贡献者:	淡江大學企業管理學系
关键词:	Modeling;Simulation
日期:	2009-08
上传时间:	2011-08-07 23:14:08 (UTC+8)
出版者:	Emerald Group Publishing Limited
摘要:	Resource scarcity is a major difficulty facing firms that engage in new product development (NPD) projects. In order to understand how resource allocation strategies affect NPD performance and which strategy is the best alternative, this study constructs a research and development (R&D) process model using system dynamics. Moreover, resource allocation strategies are categorized into two types: design-stage-first strategy and manufacturing-stage-first strategy, and several important indicators of performance evaluation are defined. We then develop different workload scenarios to test the relationships between resource allocation strategy and various NPD performance measures. The most important finding from simulation results is that a firm should allocate its resources into early development stage first in order to obtain superior R&D performance. This study has successfully constructed new system dynamics model for quantifying the performances of research and development process.
關聯:	Journal of Modelling in Management 4(2), pp.91-113
DOI:	10.1108/17465660910973934
显示于类别:	[企業管理學系暨研究所] 期刊論文

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