淡江大學機構典藏:Item 987654321/54992
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/54992


    Title: Performance evaluation of resource allocation strategies for new product development under different workload scenarios
    Authors: Wang, Kung-jeng;Lee, Yun-huei;Wang, Shu-chuan;Chu, Chih-peng
    Contributors: 淡江大學企業管理學系
    Keywords: Modeling;Simulation
    Date: 2009-08
    Issue Date: 2011-08-07 23:14:08 (UTC+8)
    Publisher: Emerald Group Publishing Limited
    Abstract: Resource scarcity is a major difficulty facing firms that engage in new product development (NPD) projects. In order to understand how resource allocation strategies affect NPD performance and which strategy is the best alternative, this study constructs a research and development (R&D) process model using system dynamics. Moreover, resource allocation strategies are categorized into two types: design-stage-first strategy and manufacturing-stage-first strategy, and several important indicators of performance evaluation are defined. We then develop different workload scenarios to test the relationships between resource allocation strategy and various NPD performance measures. The most important finding from simulation results is that a firm should allocate its resources into early development stage first in order to obtain superior R&D performance. This study has successfully constructed new system dynamics model for quantifying the performances of research and development process.
    Relation: Journal of Modelling in Management 4(2), pp.91-113
    DOI: 10.1108/17465660910973934
    Appears in Collections:[Graduate Institute & Department of Business Administration] Journal Article

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