大專學生參與線上遊戲及對供應市場需求之調查研究—以台灣觀光專校學生

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Title:	大專學生參與線上遊戲及對供應市場需求之調查研究—以台灣觀光專校學生
Other Titles:	Survey research on college students’ participating in on-line games and market demands
Authors:	力宗智;林珍如;李芸蕙
Contributors:	淡江大學企業管理學系
Keywords:	線上遊戲;參與動機;認知需求;田野調查;On-line game;Consumers' motivation;Percepyual demands;Field study
Date:	2007-08
Issue Date:	2011-08-07 23:08:50 (UTC+8)
Publisher:	花蓮：臺灣觀光經營管理專科學校
Abstract:	This research attempts to explore college students’ behaviors, attitudes and perceptions when they participate in playing on-line games. We adopt cluster sampling and collect 118 valid samples from Taiwan Hospitality and Tourism College for applying statistical analysis and hypothesis testing. The theoretical framework consists of four critical factors: players’ motivations, symptoms of internet addiction, reasons for interrupting playing, and demands to software suppliers. Three empirical implications are discovered. First, the reasons and symptoms make students addicted to on-line games are sequentially ‘easing off pressures’, ‘feeling anxious when they disconnecting from on-line games’, and ‘still playing games even it’s the time to do school assignments’. Furthermore, the students’ motivations to play on-line games are orderly for getting amused and killing time, and enjoying the pleasant sensation of competition. The demands to software suppliers are good quality manuals, operational functions of game software, and obtaining regular information and services.
Relation:	臺灣觀光學報=Taiwan Hospitality & Tourism Journal 4，頁137-154
Appears in Collections:	[Graduate Institute & Department of Business Administration] Journal Article

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