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    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/54991

    題名: 大專學生參與線上遊戲及對供應市場需求之調查研究—以台灣觀光專校學生
    其他題名: Survey research on college students’ participating in on-line games and market demands
    作者: 力宗智;林珍如;李芸蕙
    貢獻者: 淡江大學企業管理學系
    關鍵詞: 線上遊戲;參與動機;認知需求;田野調查;On-line game;Consumers' motivation;Percepyual demands;Field study
    日期: 2007-08
    上傳時間: 2011-08-07 23:08:50 (UTC+8)
    出版者: 花蓮:臺灣觀光經營管理專科學校
    摘要: This research attempts to explore college students’ behaviors, attitudes and perceptions when they participate in playing on-line games. We adopt cluster sampling and collect 118 valid samples from Taiwan Hospitality and Tourism College for applying statistical analysis and hypothesis testing. The theoretical framework consists of four critical factors: players’ motivations, symptoms of internet addiction, reasons for interrupting playing, and demands to software suppliers. Three empirical implications are discovered. First, the reasons and symptoms make students addicted to on-line games are sequentially ‘easing off pressures’, ‘feeling anxious when they disconnecting from on-line games’, and ‘still playing games even it’s the time to do school assignments’. Furthermore, the students’ motivations to play on-line games are orderly for getting amused and killing time, and enjoying the pleasant sensation of competition. The demands to software suppliers are good quality manuals, operational functions of game software, and obtaining regular information and services.
    關聯: 臺灣觀光學報=Taiwan Hospitality & Tourism Journal 4,頁137-154
    顯示於類別:[企業管理學系暨研究所] 期刊論文


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