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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/54847


    Title: 品牌形象與產品設計對新產品開發績效影響之研究--以臺灣精品獎得獎廠商為例
    Other Titles: Effects of Brand Image & Product Design on New Product Development Performance--The Manufacturing of Taiwan Excellence Awards as an Example
    Authors: 林明杰;陳基祥;李昱辰
    Contributors: 淡江大學企業管理學系
    Keywords: 新產品開發;產品設計;品牌形象;New product development;Product design;Brand image
    Date: 2007-06
    Issue Date: 2013-07-11 11:37:19 (UTC+8)
    Publisher: 桃園縣:中原大學企業管理研究所
    Relation: 中原企管評論=Chung Yuan Management Review 5(1),頁65-85
    Appears in Collections:[企業管理學系暨研究所] 期刊論文

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