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    題名: Effects of Business and Design Strategy Integration on New Product Development Performance: An Empirical Analysis
    作者: Lin, Ming-ji James;Chen, Chi-hsiang;Huang, Zhe-cheng
    貢獻者: 淡江大學企業管理學系
    關鍵詞: Business strategy;Product design strategy;New product development;NPD;Strategy system integration
    日期: 2007
    上傳時間: 2011-07-26 14:04:54 (UTC+8)
    出版者: Inderscience Enterprises
    摘要: A company of different business levels may have different strategy systems. However, there is a growing understanding that systematic integration of different functional systems can improve the performance of a company. The first issue we concern is the effects of business strategy and product design strategy on New Product Development (NPD) performance. The second is to recognise whether the systematic integration of these two strategies has influences on the NPD performance or not. It is then suggested the fitness between business strategy and product design strategy to improve NPD performance for companies whose business and product design strategy are not in coordination.
    關聯: International Journal of Business and System Research 4(1), pp.438-457
    DOI: 10.1504/IJBSR.2007.016422
    顯示於類別:[企業管理學系暨研究所] 期刊論文

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