The Transformation of a Traditional Salt Company into a Biotech Business through Innovations and Reforms: A Case Study of Taiyen

doi:10.1504/IJTM.2008.019410

淡江大學機構典藏 > 商管學院 > 企業管理學系暨研究所 > 期刊論文 > Item 987654321/54844

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/54844

题名:	The Transformation of a Traditional Salt Company into a Biotech Business through Innovations and Reforms: A Case Study of Taiyen
作者:	Cheng, Pao-ching;Chen, Chi-hsiang;Lin, Ming-ji James
贡献者:	淡江大學企業管理學系
关键词:	Diamond theory;Innovation;Kite theory;Management reform;Business transformation;Salt company;Biotech business;Biotechnology;Taiwan;Salt making;Business strategy;Sales channels;Privatisation
日期:	2008-01-01
上传时间:	2011-07-26 14:04:50 (UTC+8)
出版者:	Inderscience Enterprises
摘要:	Taiyen Biotech Company (TBC) is an enterprise responsible for salt making and supply in Taiwan protected by the government under monopoly. However, its privatisation plan in 2003 posed great threat to its existence. A new business strategy is based on a Diamond Theory of innovation and reform, as well as a Kite Theory that emphasises the importance of sales channel was adapted to implement the new business strategy. The main purpose of this article is to show the importance of setting up a right strategy when a public enterprise face the reform to be a private one and how to carry out the strategy properly to make the reformed company with loss turn out to be profitable. By the example of TBC, it is shown that the successful reform of a state-owned company depends on a well-defined strategy made up of series of activities.
關聯:	International Journal of Technology Management 43(1-3), pp.107-122
DOI:	10.1504/IJTM.2008.019410
显示于类别:	[企業管理學系暨研究所] 期刊論文

文件中的档案:

档案	大小	格式	浏览次数
index.html	0Kb	HTML	98	检视/开启

在機構典藏中所有的数据项都受到原著作权保护.

TAIR相关文章

数据加载中.....