The Transformation of a Traditional Salt Company into a Biotech Business through Innovations and Reforms: A Case Study of Taiyen

doi:10.1504/IJTM.2008.019410

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Title:	The Transformation of a Traditional Salt Company into a Biotech Business through Innovations and Reforms: A Case Study of Taiyen
Authors:	Cheng, Pao-ching;Chen, Chi-hsiang;Lin, Ming-ji James
Contributors:	淡江大學企業管理學系
Keywords:	Diamond theory;Innovation;Kite theory;Management reform;Business transformation;Salt company;Biotech business;Biotechnology;Taiwan;Salt making;Business strategy;Sales channels;Privatisation
Date:	2008-01-01
Issue Date:	2011-07-26 14:04:50 (UTC+8)
Publisher:	Inderscience Enterprises
Abstract:	Taiyen Biotech Company (TBC) is an enterprise responsible for salt making and supply in Taiwan protected by the government under monopoly. However, its privatisation plan in 2003 posed great threat to its existence. A new business strategy is based on a Diamond Theory of innovation and reform, as well as a Kite Theory that emphasises the importance of sales channel was adapted to implement the new business strategy. The main purpose of this article is to show the importance of setting up a right strategy when a public enterprise face the reform to be a private one and how to carry out the strategy properly to make the reformed company with loss turn out to be profitable. By the example of TBC, it is shown that the successful reform of a state-owned company depends on a well-defined strategy made up of series of activities.
Relation:	International Journal of Technology Management 43(1-3), pp.107-122
DOI:	10.1504/IJTM.2008.019410
Appears in Collections:	[企業管理學系暨研究所] 期刊論文

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