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    Title: 兩岸企業購併後整合與產品開發績效之探討:外部及內部整合之觀點
    Other Titles: The Effects of Cross-strait Enterprises’ Post-merger Integration on Product Development Performance: An External and Internal Integration Perspective
    Authors: 張永煬;陳基祥
    Contributors: 淡江大學企業管理學系
    Keywords: 購併;整合;新產品開發績效;競爭優勢;產品願景分享;M&A;Integration;New Product Development Performance;Competitive Advantage;Shared Product Vision
    Date: 2011-04
    Issue Date: 2013-04-11 14:33:26 (UTC+8)
    Publisher: 臺北市:兩岸交流遠景基金會
    Abstract: 兩岸地區之企業於近半世紀屬於不同政治實體所管理。從敵對到經貿合作、兩岸企業合併後之整併議題更顯重要。過程中利益關係人 對此新的組織多持高度之期待;整併過程中策略夥伴及競爭者之競合關係會改變,主併企業經由整合、內化外部資源取得競爭優勢。本研究結合學術理論與管理實務,探討購併後內外部整合和新產品開發績效之關係,實證研究之問卷回收有效樣本數為250 份,施測企業主要為設立於大中華地區之企業,採用索貝爾檢定(Sobel t test)影響新產品開發績效之中介效果。本研究結果提供購併後整合管理決策之建議。
    Relation: 遠景基金會季刊=Prospect Quarterly 12(2),頁135-182
    Appears in Collections:[企業管理學系暨研究所] 期刊論文

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